Website copywriting &
SEO strategy

Ela Lane

Summary of work

The problem

The client was preparing for a new product launch and needed someone to write core content for their website, as well as their product story. Beyond that, they needed help differentiating their product in a crowded space, while appealing to their core audience. 

About the project

Ela Lane is the maker of organic, GOTS-certified luxury sheets and bedding.


Keyword research, brand positioning, website copywriting, content writing & strategy, social media ads


My approach

I reviewed the brand’s top competitors to help them identify their market differentiator, and then compiled a keyword strategy to help them rank once the site went live. I used this research to write homepage, mission, about, and other content for them to use across their site and marketing efforts. 

Finally, I compiled their keyword report and used the data to map key content for their new blog, writing the first five posts to go live at launch. 

Visit the site

Stop juggling alllll the pieces of your website and let's get laser focused with copywriting that’s grounded in persuasion and informed by search engine optimization.

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