serving up data-rich sales copy that connects & delights

Breathe clarity &   

profit into your website 

It's crowded out there

And you probably have a sense that your current site just isn't cutting it.
While 'having a website' may have been table stakes a decade ago, the truth is that today you need a thoughtful & intentional strategy to yield results. 

An intuitive customer journey that drives connection & engagement

Powerful, consistent brand messaging

A clear strategy. On Every. Single. Page.

I'm here to help.

As your business grows, it’s harder for your 'old' website to pull its weight.  You know you need to tighten your message. Make sure your funnel is optimized. Attract new prospects from organic search. Your business deserves website copy you're proud to show off to your audience.

[Dons cape and mask. Puts hands on hips]

Resident CWW
(Chief Website Wizard)

Hey there, I'm Heather

I've been in the digital marketing space for 12 years, overseeing marketing strategy at companies large and small. I’ve managed teams of marketers, run company-wide email programs, and overseen organic growth strategies for large sites in the higher education space.

But even with a decade of marketing know-how under my belt, when I first started my business, I struggled to translate my corporate experiences into persuasive website copy that reflected my unique talents and voice.

It took applying what I already knew—intentionally pulling the data, doing the research, and layering in persuasion science—to truly connect with my target audience and own my flavor of genius (sweet with salty undertones).

"So what can you do for my website?"


Your brand is unique. It’s like no other, and it deserves a fresh approach. Each project I work on is one-of-a-kind, which means I never cut corners with recycled copy or cheatsheets. 



You’ll always know the why behind our work together, and how it will help you forge more meaningful connections with your customers. I believe that marketing is grounded in transparency, and my business is no exception. 



When you work with me, you receive careful, methodical work that uses data to inform copy and brand development. I approach copy challenges with earnest curiosity, a schooled eye for data & research, and an open mind. 


As a small business owner, it’s my job to treat each client’s needs as my own. When we work together, I promise you the highest standard of quality and care.

 We start with a brand questionnaire and 60-minute strategy session to nail your goals, vision  & brand voice.

Next, I deliver a top- notch site strategy a la (Conversion) Site Map* to fine tune your UVP, map your customer journey & tell your brand story for maximum impact.

I get busy writing conversion-primed copy with an elbow splash of SEO to help you get found by search

You get one round of edits + a polish by a professional editor. And voila, your copy is ready for prime time.

Here's how it works








Website strategy

Fresh new copy

*Available with Done-For-You Website Copy projects

I needed help putting my thoughts into words and describing my product.

Everything Heather suggested was perfect and made my website easier to use. Just by having conversations about my product she came up with descriptions that transformed the sound of my website.

-Lisa Lareau, Owner , Shaka Street Soap Works

Heather went deeper than just writing the content. She talked to my customers and took the time to learn more about theirs and my business. She helped engineer how to hit them on an emotional and awareness level and craft the right sales and marketing message for my niche.

-Marcus Ohanesian, Founder, Perfect Evolution

Heather took an interest in our business and jumped in to look for ways we could improve. She is very knowledgeable and helpful.

-Ron Czinski, Business Owner, Simple Ecology

Kind words from clients

You can usually find me chasing after my kids: I’m mom to two weird, funny, delightful twin boys.

I love to dance and not only am I typically the oldest person in a ballet class, I’m also a Zumba and home dance party fanatic.

I love plants, gardening, and vegetables. Even brussel sprouts. Especially brussel sprouts. They get such a bad rap.

I’m an aspiring fiction writer. Last year, I published my first short story, and now I’m working on a novel.

I love books. Books. More books. My home is filled with piles of books. Also, TV (currently re-bingeing: "Handmaid’s Tale"… new season PLZ). Also, true crime podcasts.

I love to study people and what makes them tick. INTP / Enneagram 5w4 in da house.

What am I doing when I’m not obsessively helping business owners win online?

Girl behind the copy

The secret to an About page that actually converts?

Nurture more leads, capture sales & build lasting relationships with the PASTS About Page Framework.