The one-and-done way to elevate your brand & connect with your people online 

Website copywriting that sounds like you & lands more leads in your inbox

Here’s a fact of life you probably didn’t learn
from your parents: 

Even though you’ve got serious moxie, a brand that’s growing by the day, and a powerhouse team by your side, turning that genius into the perfect 6-word headline for your homepage?

It's hard to get the perspective you need to nail your brand messaging. So if you’re feeling like somewhere between v1 and vnow of your business, your website got left behind… 

Let me set the stage for you. Dim the lights, grab a handful of popcorn, and lean in. You don’t want to miss this one:

Writing your own website copy is Herculean hard

Imagine a website you can’t wait to show off. Better yet,
a website that works as hard as you do for your business.

I'm talking intentional, strategic copywriting that has the power to transform your business, expand your online cred & act like your own digital version of a door-to-door salesperson (minus the bad tie and toupee).

Enter stage left, the hero of this show... 


It’s the 3-syllable word missing from most approaches to website copy. The glue that pulls together allll the pieces of your online business and delivers copy with impact.

Strategy is at the heart of my website copywriting process, designed to capture your voice and your customers’ voice in one go:


Process driven and methodical to capture your one-of-a-kind voice  


Research based & backed by your customers’ voices so it resonates


Optimized for discoverability so you get found

“Now I have clarity in my messaging”

"This was my first time working with a copywriter, and it was such a simple and streamlined experience. It took the burden off of me to DIY my website copy, and working with Heather showed me I had a lot of good bones and thoughts that just needed to be put on paper more strategically. Her thoughtful explanations made it easier to get a better understanding of the 'why' behind the copy.”

-Bree Carroll, The Military Marriage Coach

Howdy, I’m Heather, highly caffeinated website copywriter and Chief Website Wizard at HD Copywriting.

I've been in the digital marketing space for 12 years, overseeing marketing strategy at companies large and small. My superpower is a brain that loves both the creative and analytical sides of things… And applying that big-picture strategy I picked up in the School of Marketing... 

(you know, like the School of Life but with spreadsheets) 

... to your website copy. I believe strategic, well planned out website copy is the coup d'état for small businesses, the competitive advantage you need to stand out in a crowded online space.

And helping small businesses succeed tops my favorite things list, along with coffee, bad puns, and reality TV.

My professional experiences make me uniquely qualified to write strategic website copy… lemme explain.

Other places I hang out

“Heather went above and beyond to send extra tips for our website”

"As a volunteer-run non-profit, going that extra mile was not only only extremely helpful because it taught us something new, but also extremely generous. Heather was fantastic to work with!"

-Evie King, Executive Board Vice-President, InDependent

You can usually find me chasing after my kids: I’m mom to two weird, funny, delightful twin boys, and two fur babies, Red & Albert.

I love to dance and not only am I typically the oldest person in a ballet class, I’m also a Zumba and home dance party fanatic.

I love plants, gardening, and vegetables. Even brussel sprouts. Especially brussel sprouts. They get such a bad rap.

I'm a military spouse. My forever home state is Washington... but we've lived in three time zones in as many years. 

I love books. Books. More books. My home is filled with piles of books. I’m also an aspiring fiction writer. Last year, I published my first short story, and now I’m working on a novel.

Here are some other things that make me, well, me:

👋 Oh hey, hi, nice to meetcha

Ready to up-level your website?

Grab my free About page guide (I know, how meta!) and steal all my secrets to an About page that delights and converts.