Skip the guesswork. Use the data. Get results.

Data-driven, research-
backed copywriting for
online entrepreneurs  

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Website copy...without the guesswork

The no-fluff essential checklist for creating SEO optimized, conversion-focused web copy. On every page of your site.

Is your current sales copy all fluff and no substance?

If you've sunk time & energy into a website or sales funnel that looks good on paper but isn't meeting your conversion goals....
And you're ready to finally have a digital sales tool that attracts leads and closes deals....
It's time to take the guesswork out of it

With copywriting driven by data and backed by extensive customer research 

show me how

I help service providers and online entrepreneurs optimize & streamline your most important offers & marketing collateral. So you can sharpen your sales funnel with crystal-clear messaging that speaks the love language of your ideal customer. 

Stop wondering if your website copy is pulling its weight. Let's get laser focused with copy that’s grounded in persuasion and influenced by my deep understanding of data and search engine optimization.

conversion copywriter & resident nerd 

more about me

I help service providers and e-commerce shops improve the most important digital asset you’ve got…your website.  So you can stand out from the crowd while speaking the love language of your ideal customer. 


So you can stop juggling alllll the pieces of your website and get laser focused with copywriting that’s grounded in persuasion and influenced by my deep understanding of search engine optimization.

Hey there, I’m Heather

My Copy Vibe

how it works

01.

Your analytics tell an important story about your relationship with customers. I dive deep into your metrics to assess what's working. And what's falling short.

Data mined

02.

I use real words from real customers to connect & authentically persuade your target audience.  Guesswork and fluff not included.

Research-Backed

03.

Once your project is complete, let’s make sure your copy works the way it should.  We'll check in to assess & tweak as needed.

Validated

02

We used it before the hipsters did.

film

03

Infinite battery life, no loading time, no data fees.

paper

04

Wouldn't it be awesome if these were wearable?

flowers

When you work with me, I'll lead you through my tried and true copywriting process. It's grounded in data, backed by real customer research, and primed for conversion. 

-Marcus Ohanesian, Founder, Perfect Evolution

Heather went deeper than just writing the content. She talked to my customers and took the time to learn more about theirs and my business. She helped engineer how to hit them on an emotional and awareness level and craft the right sales and marketing message for my niche.

When we started, we had zero content strategy and only a proverbial bucket full of ideas.

Heather went above and beyond to suss out problems and opportunities and helped build our initial content strategy and framework. I'm sure it will lead to good business results — and our customers and audience will be grateful.

-Sean Sperte, Senior Product Marketing Manager, Remitly

-Lisa Lareau, Owner , Shaka Street Soap Works

I've had an increase in traffic and overall sales to my website. I'm so happy I found Heather!

Just by having conversations about my product she came up with accurate descriptions that transformed the sound of my website.

work with me

The Secret Sauce

As a lifelong nerd, I love to obsess over the geeky bits of your website & funnel. You can expect me to dig into these areas of your business to produce powerful copy that’s informed by real data and attuned to your target audience: 

01.

02.

03.

04.

I mine your keyword data, site stats, and web structure to deliver solutions for boosting your Google rankings.

SEO

Analytics

Competition

Customer

I analyze  six months of site data  and deep dive your current traffic and user behavior to better optimize your sales funnel.

 I study your marketplace positioning  to better differentiate your brand so you know how you stack up to your top competitors.

I interview your current customers, mine past reviews, and conduct surveys to write copy that speaks your customers' love language.

02

We used it before the hipsters did.

film

03

Infinite battery life, no loading time, no data fees.

paper

04

Wouldn't it be awesome if these were wearable?

flowers

Visit The Blog

Get inside my geek brain with free resources, tutorials, how-tos, and more.

PSST, HEY, YOU (YEAH, YOU)

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