Skip the guesswork. Use the data. Get results.
Data-driven, research-
backed copywriting for
online entrepreneurs
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Website copy...without the guesswork
The no-fluff essential checklist for creating SEO optimized, conversion-focused web copy. On every page of your site.
Is your current sales copy all fluff and no substance?
If you've sunk time & energy into a website or sales funnel that looks good on paper but isn't meeting your conversion goals....
And you're ready to finally have a digital sales tool that attracts leads and closes deals....
It's time to take the guesswork out of it
With copywriting driven by data and backed by extensive customer research
show me how
I help service providers and online entrepreneurs optimize & streamline your most important offers & marketing collateral. So you can sharpen your sales funnel with crystal-clear messaging that speaks the love language of your ideal customer.
Stop wondering if your website copy is pulling its weight. Let's get laser focused with copy that’s grounded in persuasion and influenced by my deep understanding of data and search engine optimization.
conversion copywriter & resident nerd
more about me
I help service providers and e-commerce shops improve the most important digital asset you’ve got…your website. So you can stand out from the crowd while speaking the love language of your ideal customer.
So you can stop juggling alllll the pieces of your website and get laser focused with copywriting that’s grounded in persuasion and influenced by my deep understanding of search engine optimization.
Hey there, I’m Heather
My Copy Vibe
how it works
01.
Your analytics tell an important story about your relationship with customers. I dive deep into your metrics to assess what's working. And what's falling short.
Data mined
02.
I use real words from real customers to connect & authentically persuade your target audience. Guesswork and fluff not included.
Research-Backed
03.
Once your project is complete, let’s make sure your copy works the way it should. We'll check in to assess & tweak as needed.
Validated
We used it before the hipsters did.
film
Infinite battery life, no loading time, no data fees.
paper
Wouldn't it be awesome if these were wearable?
flowers
When you work with me, I'll lead you through my tried and true copywriting process. It's grounded in data, backed by real customer research, and primed for conversion.
When we started, we had zero content strategy and only a proverbial bucket full of ideas.
Heather went above and beyond to suss out problems and opportunities and helped build our initial content strategy and framework. I'm sure it will lead to good business results — and our customers and audience will be grateful.
-Sean Sperte, Senior Product Marketing Manager, Remitly
-Casey Lozier, Web Content Strategist, Thruline Marketing
We expect both keyword rankings and traffic. to improve on the pages she wrote.
Heather is a clear and snappy writer who provides quality, well-researched work.
-Lisa Lareau, Owner , Shaka Street Soap Works
I've had an increase in traffic and overall sales to my website. I'm so happy I found Heather!
Just by having conversations about my product she came up with accurate descriptions that transformed the sound of my website.
work with me
The Secret Sauce
As a lifelong nerd, I love to obsess over the geeky bits of your website & funnel. You can expect me to dig into these areas of your business to produce powerful copy that’s informed by real data and attuned to your target audience:
01.
02.
03.
04.
I mine your keyword data, site stats, and web structure to deliver solutions for boosting your Google rankings.
SEO
Analytics
Competition
Customer
I analyze six months of site data and deep dive your current traffic and user behavior to better optimize your sales funnel.
I study your marketplace positioning to better differentiate your brand so you know how you stack up to your top competitors.
I interview your current customers, mine past reviews, and conduct surveys to write copy that speaks your customers' love language.
We used it before the hipsters did.
film
Infinite battery life, no loading time, no data fees.
paper
Wouldn't it be awesome if these were wearable?
flowers
Visit The Blog
Get inside my geek brain with free resources, tutorials, how-tos, and more.
