Ananya Iyer is a B2B Messaging & Positioning Strategist who helps teams articulate value in crowded categories.
Her work starts with structured discovery—customer interviews, sales-call mining, and competitive teardown—then moves into message hierarchies, proof strategy, and conversion-ready copy.
She focuses on clarity, specificity, and alignment across marketing, product, and sales.
MBA (Carnegie Mellon University, Tepper School of Business); Pragmatic Institute Foundations Certification