SEO Strategy

Ethan Caldwell

Senior SEO Strategist

Ethan Caldwell is a Senior SEO Strategist who builds search programs for B2B brands that need durable growth, not short-term traffic spikes.

He combines technical audits, entity-driven content planning, and internal linking architecture with analytics that connect rankings to revenue outcomes.

His work emphasizes prioritization, cross-functional execution, and defensible measurement.

B.S., Information Science (University of Michigan); Google Analytics Certification; Semrush SEO Toolkit Certification

[email protected]

Work by Ethan Caldwell

SEO Strategy

SEO Copywriting: Ranking and Converting in B2B

Master B2B SEO copywriting with our strategic guide. Learn to audit content, optimize for sales...

14.01

SEO Strategy

Beyond Keywords: The Role of Alt Tags in Modern SEO

Discover how strategic alt text improves accessibility and search rankings. Learn to write...

01.10.2025

B2B Content Marketing

B2B Content Repurposing at Scale: Turn One Pillar Into 12 Assets Without Diluting the Message

Transform one pillar piece into 12 strategic assets. A guide to scaling B2B content production...

01.08.2025

SEO Strategy

The B2B Technical SEO Playbook for JavaScript Sites: Rendering, Indexation, and Crawl Budget

Diagnose and fix JavaScript SEO issues on B2B sites. Learn strategies for server-side rendering,...

22.06.2025

SEO Strategy

Ecommerce SEO: Optimizing Amazon and Online Stores

Master ecommerce SEO with our guide on Amazon's A9 algorithm and store optimization. Learn to drive...

15.06.2025