
SEO Strategy
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SEO Strategy
Senior SEO Strategist
Ethan Caldwell is a Senior SEO Strategist who builds search programs for B2B brands that need durable growth, not short-term traffic spikes. He combines technical audits, entity-driven content planning, and internal linking architecture with analytics that connect rankings to revenue outcomes. His work emphasizes prioritization, cross-functional execution, and defensible measurement.
B.S., Information Science (University of Michigan); Google Analytics Certification; Semrush SEO Toolkit Certification





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