SEO Strategy
Ethan Caldwell
Senior SEO Strategist
Ethan Caldwell is a Senior SEO Strategist who builds search programs for B2B brands that need durable growth, not short-term traffic spikes. He combines technical audits, entity-driven content planning, and internal linking architecture with analytics that connect rankings to revenue outcomes. His work emphasizes prioritization, cross-functional execution, and defensible measurement.
B.S., Information Science (University of Michigan); Google Analytics Certification; Semrush SEO Toolkit Certification
Content by Ethan Caldwell
SEO Strategy
The B2B Content Decay Audit: A Practical Guide to Finding, Fixing, and Prioritizing Declining SEO Assets
Master the B2B content decay audit to identify, prioritize, and restore declining SEO...
SEO Strategy
SEO Copywriting: Ranking and Converting in B2B
Master B2B SEO copywriting with this strategic guide. Learn to audit content, optimize...
SEO Strategy
Beyond Keywords: The Role of Alt Tags in Modern SEO
Discover how strategic alt text improves accessibility and search rankings. Learn to...
B2B Content Marketing
B2B Content Repurposing at Scale: Turn One Pillar Into 12 Assets Without Diluting the Message
Discover strategic methodologies to transform a single B2B pillar piece into twelve...
SEO Strategy
The B2B Technical SEO Playbook for JavaScript Sites: Rendering, Indexation, and Crawl Budget
Diagnose and resolve JavaScript SEO issues on B2B websites. Master server-side rendering,...
SEO Strategy