SEO Strategy
Ethan Caldwell
Senior SEO Strategist
Ethan Caldwell is a Senior SEO Strategist who builds search programs for B2B brands that need durable growth, not short-term traffic spikes. He combines technical audits, entity-driven content planning, and internal linking architecture with analytics that connect rankings to revenue outcomes. His work emphasizes prioritization, cross-functional execution, and defensible measurement.
B.S., Information Science; Google Analytics Certification; Semrush SEO Toolkit Certification
Content by Ethan Caldwell
SEO Strategy
Schema Markup, Explained for B2B Marketers Who Need Cleaner Search Results
Discover how structured data transforms B2B search visibility. Learn to implement...
SEO Strategy
The B2B Content Decay Audit: A Practical Guide to Finding, Fixing, and Prioritizing Declining SEO Assets
Master the B2B content decay audit to identify, prioritize, and restore declining SEO...
SEO Strategy
SEO Copywriting: Ranking and Converting in B2B
Master B2B SEO copywriting with this strategic guide. Learn to audit content, optimize...
SEO Strategy
Beyond Keywords: The Role of Alt Tags in Modern SEO
Discover how strategic alt text improves accessibility and search rankings. Learn to...
B2B Content Marketing
B2B Content Repurposing at Scale: Turn One Pillar Into 12 Assets Without Diluting the Message
Discover strategic methodologies to transform a single B2B pillar piece into twelve...
SEO Strategy
The B2B Technical SEO Playbook for JavaScript Sites: Rendering, Indexation, and Crawl Budget
Diagnose and resolve JavaScript SEO issues on B2B websites. Master server-side rendering,...
SEO Strategy