SEO Strategy
Ethan Caldwell
Senior SEO Strategist
Ethan Caldwell is a Senior SEO Strategist who builds search programs for B2B brands that need durable growth, not short-term traffic spikes. He combines technical audits, entity-driven content planning, and internal linking architecture with analytics that connect rankings to revenue outcomes. His work emphasizes prioritization, cross-functional execution, and defensible measurement.
B.S., Information Science (University of Michigan); Google Analytics Certification; Semrush SEO Toolkit Certification
Content by Ethan Caldwell
SEO Strategy
Beyond Keywords: The Role of Alt Tags in Modern SEO
Discover how strategic alt text improves accessibility and search rankings. Learn to...
B2B Content Marketing
B2B Content Repurposing at Scale: Turn One Pillar Into 12 Assets Without Diluting the Message
Transform one pillar piece into 12 strategic assets. A guide to scaling B2B content...
SEO Strategy
The B2B Technical SEO Playbook for JavaScript Sites: Rendering, Indexation, and Crawl Budget
Diagnose and fix JavaScript SEO issues on B2B sites. Learn strategies for server-side...
SEO Strategy