B2B Content Marketing

Lauren Whitaker

Director of B2B Content Strategy

Lauren Whitaker is a Director of B2B Content Strategy who designs editorial programs for SaaS and professional services teams that need predictable pipeline contribution.

She blends audience research, messaging architecture, and sales enablement to move prospects from problem-aware to purchase-ready.

Her work emphasizes governance, distribution, and performance measurement across the full funnel.

M.S., Integrated Marketing Communications (Northwestern University); HubSpot Content Marketing Certification

[email protected]

Work by Lauren Whitaker

SEO Strategy

Stop Chasing Rankings: Why B2B SEO Should Be Built Around Pipeline Attribution (Not Traffic)

Shift B2B SEO strategy from vanity metrics to revenue impact. Learn to connect Search Console and...

11.12.2025

B2B Content Marketing

The B2B Editorial Operating System: From Topic Intake to Publishing Cadence and Governance

Build a scalable B2B editorial operating system that streamlines topic intake and governance....

27.11.2025

Conversion Copywriting

Microcopy That Converts: A Practical Guide to Buttons, Forms, Errors, and Empty States in B2B

Learn to write B2B microcopy that reduces friction. This guide covers CTA labeling, form...

11.09.2025

B2B Content Marketing

The Future of B2B Email Marketing: Trends for 2025

Discover 2025 B2B email marketing trends focusing on AI personalization, privacy compliance, and...

04.05.2025

B2B Content Marketing

The B2B Guide to Hiring and Understanding Copywriters

Discover the difference between content writers and conversion copywriters. A strategic guide to...

02.04.2025