Lauren Whitaker

Director of B2B Content Strategy

Lauren Whitaker is a Director of B2B Content Strategy who designs editorial programs for SaaS and professional services teams that need predictable pipeline contribution. She blends audience research, messaging architecture, and sales enablement to move prospects from problem-aware to purchase-ready. Her work emphasizes governance, distribution, and performance measurement across the full funnel.

M.S., Integrated Marketing Communications (Northwestern University); HubSpot Content Marketing Certification

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