B2B Content Marketing
Lauren Whitaker
Director of B2B Content Strategy
Lauren Whitaker is a Director of B2B Content Strategy who designs editorial programs for SaaS and professional services teams that need predictable pipeline contribution. She blends audience research, messaging architecture, and sales enablement to move prospects from problem-aware to purchase-ready. Her work emphasizes governance, distribution, and performance measurement across the full funnel.
M.S., Integrated Marketing Communications (Northwestern University); HubSpot Content Marketing Certification
Content by Lauren Whitaker
SEO Strategy
Stop Chasing Rankings: Why B2B SEO Should Be Built Around Pipeline Attribution (Not Traffic)
Discover why B2B SEO must shift from vanity traffic metrics to revenue impact. Learn to...
B2B Content Marketing
The B2B Editorial Operating System: From Topic Intake to Publishing Cadence and Governance
Build a scalable B2B editorial operating system that streamlines topic intake, enforces...
Conversion Copywriting
Microcopy That Converts: A Practical Guide to Buttons, Forms, Errors, and Empty States in B2B
Master B2B microcopy to reduce user friction and boost conversion rates. Discover...
B2B Content Marketing
The Future of B2B Email Marketing: Trends for 2025
Discover 2025 B2B email marketing trends focusing on AI personalization, privacy...
B2B Content Marketing