Account-Based Content That Sales Actually Uses: A Guide to Building 1:Many, 1:Few, and 1:1 Asset Kits
Stop building content sales won't use. Learn to structure 1:Many, 1:Few, and 1:1 ABM asset kits...
Press ESC to close or / to search anytime
Conversion Copywriting
Conversion Copywriting Lead
Marcus Delgado is a Conversion Copywriting Lead focused on B2B acquisition and activation. He translates voice-of-customer interviews, win/loss insights, and competitive positioning into landing pages, email sequences, and in-app prompts built to convert. His approach is hypothesis-driven: message testing, offer framing, and friction reduction tied to revenue metrics—not vanity engagement.
B.A., Communication (University of Texas at Austin); CXL Conversion Optimization Minidegree
Stop building content sales won't use. Learn to structure 1:Many, 1:Few, and 1:1 ABM asset kits...
Master B2B website copywriting with our step-by-step guide. Learn to combine SEO research, message...
Learn how we rewrote a B2B SaaS pricing page to boost demo requests by 40% without discounting. See...
Learn how analyzing Hotjar heatmaps revealed user intent gaps, leading to a strategic copy overhaul...
We use cookies to improve your experience.