
Conversion Copywriting
Marcus Delgado
Conversion Copywriting Lead
Marcus Delgado is a Conversion Copywriting Lead focused on B2B acquisition and activation. He translates voice-of-customer interviews, win/loss insights, and competitive positioning into landing pages, email sequences, and in-app prompts built to convert. His approach is hypothesis-driven: message testing, offer framing, and friction reduction tied to revenue metrics—not vanity engagement.
B.A., Communication (University of Texas at Austin); CXL Conversion Optimization Minidegree
Content by Marcus Delgado

B2B Content Marketing

Conversion Copywriting
The Ultimate Guide to Website Copywriting and Optimization
Master B2B website copywriting with our step-by-step guide. Learn to combine SEO...
21.07.2025 — 📚 10 min read

Conversion Copywriting
Case Study: Rewriting a B2B SaaS Pricing Page to Increase Demo Requests Without Discounting
Learn how we rewrote a B2B SaaS pricing page to boost demo requests by 40% without...
29.05.2025 — 📚 9 min read

Conversion Copywriting
Leveraging Heatmaps: How Hotjar Data Informs Copy Decisions
Learn how analyzing Hotjar heatmaps revealed user intent gaps, leading to a strategic...
05.04.2025 — 📚 9 min read