Website copy that works as hard as you do for your business

The million dollar question! I'm always here to help talk it through in person, but here are some good baselines:

“I have a solid working draft of my website already but want the conversion optimization and SEO treatment”. You need a Drip Coffee! If you’re happy with your draft but want a professional touch, we can conquer your big-impact pages in a day fo sho.

“I’m rolling out a new offer and need a landing page.” You need a Drip Coffee. See my portfolio for pages I’ve created from scratch in a day.

“I’ve got a straightforward website and am working with a designer to revamp it.” If you want to hand it all over to me: Single Shot. But if you’ve got a working draft going, we may be able to get it done with a Drip Coffee or two. 

“What if I want to add a lead magnet and nurture sequence to that?” You’ll likely need another Single Shot so you may as well go with a Double.

“My website is a behemoth and hasn’t been updated in years. It needs a lot.” You probably need a Double Shot. BUT, we could also start with a Single and go from there (most people need less time than they think!)

“I’m launching a new product and need more upfront research and competitive intel before I can start planning the copy.” Get caffeinated… you'll likely need a custom quote for this one, but prepared for at least 3 writing weeks.

"I don't know what I need." Here's what: revamping your website often feels overwhelming. The good news is I've seen pretty much every kind of website project, and am here to help.

You have impeccable standards, friend, and that is a great thing. Yah, a week is what it takes me. 

Well, a week plus 12 years of product marketing and SEO experience, 3 years of thinking and breathing website copy, and like 10,000+ hours of conversion copywriting training. 

So yah… a week.

There’s never enough in a day, is there (#momlife)?

You can always tack on more time. Easy peasy. That said, my services are a better deal for you the more time you lock in. So if you’re on the fence, I’ll probably recommend you upgrade so you can cover what you need AND maybe even add something else to the list while we’re at it.

Great copy doesn't live in my head (best superpower ever). Instead, I'll ask you to collect what I need to write the highest converting copy possible, like: 

1) Information about your business, offers, and voice
2) A list of competitors so I can study the marketplace you're in
2) Customer testimonials or other market research to  collect insights (surveys and live interviews are great and I can provide suggestions for collecting these).

After that, I do the heavy lifting while you relax knowing your website’s in good hands. 

Kudos, oh organized one. I love a good itinerary, too. Every project is different, but here's what's typical:

Drip Coffee: 
Pre-work: We’ll meet beforehand for our strategy session, where we'll deep dive your project, review your questionnaire and clarify your goals.
Writing time: I spend an hour or two in the morning reviewing data, and the rest of the day writing. 
Hand off: Your copy and walkthrough video are delivered to you before cocktail o’clock.

Single Shot: 
Pre-work: I’ll ask you to hand over any customer surveys, testimonials or other data at least three days before launch.  Sometimes, I'll ask specifically for data that's missing or would help improve your copy.
Writing time: On Monday, we’ll kick off our project with a deep dive, and then I’ll spend the day reviewing data, making notes, and outlining your copy. I’m head’s down writing the rest of the week.
Handoff: You'll receive your copy Friday afternoon before you can say TGIF.
 
Double Shot:
Pre-work: I’ll ask you to complete your homework at least three days before launch.
Writing time: On Monday, we’ll kick off our project with a deep dive, and then I retreat to my writing cave to write . 
Handoff: You'll receive copy two Friday after launch and we'll celebrate by painting the town red (#jokes. I'm in bed by 10 pm).
 
Still not sure? Hey, I get it. Your website is one-of-a-kind. Let's connect and chat through it.