The hand-wringing stress of spending weeks on your website copy while your designer waits impatiently.
Copy that feels like it was written by a total stranger (and worse, isn't landing leads in your inbox).
Bloated timelines, drawn out processes, and spotty communication from freelancers.
My approach is a special blend of intentional research, conversion science know-how, and a tested copywriting process that captures your voice, achieves your goals & nets you results.
With optimized copy that's error-free and delivered on deadline without the runaround.
Connect and authentically persuade your audience. I use customer surveys, live interviews, competitor research, message mining, keyword analysis (and more) to find the right messaging for your unique brand and audience
Work together to create a plan that serves your offer, audience, and site. We'll design a thoughtful customer journey that provides value to readers at every entry point.
Your turnkey website copy is ready to go. You’ve got 30 days of copy support to sort through the work, request revisions, and ask questions. Need implementation help? I gotchu. Put me in touch with your designer and we’ll collab over the details for you.
I retreat to my writing cave to write (my office IS kinda cave-like). You'll receive beautifully wireframed, SEO optimized and conversion-ready copy along with a walkthrough video that lays out the strategy, approach, and thought behind each page. Plus, it’s proofread, so your copy is always error free!
"It’s so easy for people to call themselves a copywriter but Heather is in a totally different league. She is SO good! I am never going to try writing my own copy ever again. "
-Cara Steinmann, Founder, The Ravel Collective
“Heather is a data nerd in all the best ways! Even though I’ve had an impressive-looking website for years, I had no idea if it was strategically working for me. In an hour, she walked me through the analytics in a way a non-data expert could understand and helped me make a plan with actionable steps to optimize the content and keywords for organic search.”
-Lindsay Hope, Founder, Lindsay Hope Creative
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Nodding and smiling over working with a copywriter who can nail your voice, sort out your offers, and deliver polished copy right on schedule? Then we're definitely a match.
Book the writing time your project needs. No more. No less. Get airtight clarity from start to finish.
We meet for a 60-minute strategy call to create a plan that serves your offer, audience, and site.
I write. You relax. 100% of my focus is on your business for the time you've booked.
You’ve got 30 days of copy support to sort through the work, request revisions, and ask questions.
Polished, SEO optimized copy is delivered in just a day, a week, or two weeks.
Tell me about your project. I'll fill in the gaps with any research, interviews, and data we'll need.
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Rewrote this leadership and DEI training sales page for my client, a compassionate leadership coach.
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Gave this SaaS law firm a messaging makeover and rewrote their 4-page website to reflect their new core offer.
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Launched 7 pages of new website copy, complete with a fresh brand voice that complements this Instagram influencer's current audience and offers.
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Kudos, oh organized one. I love tidying my books, too. The best way to price your project is to connect with a copy chat. Pricing is based on complexity and the number of web pages, and that's something we need to hash out together. That said, I'll always offer creative solutions that work within your budget!
For new clients, my minimum project price is $1,850 for a day of work OR for an audit + consultation hour, schedule a Tasting ($300 )to get a sense of what it's like to work for me.
You’re one sharp cookie ... Nothing gets by you! When we're talking number of pages, I'm thinking of the crucial ones that drive the most sales and engagement like your homepage, about, service, and sales pages. They require the most TLC when it comes to the copy.
I also add copy for less essential pages when I see an opportunity to optimize or simplify them, like:
- Blog landing page
Great copy doesn't live in my head (best superpower ever). Instead, I'll ask you to collect what I need to write the highest converting copy possible, like:
1) Information about your business, offers, and voice
2) A list of competitors so I can study the marketplace you're in
2) Customer testimonials or other market research to collect insights (surveys and live interviews are great and I can provide suggestions for collecting these).
After that, I do the heavy lifting while you relax knowing your website’s in good hands.
While my love language is website copy, I've got over 12 years of product marketing and SEO experience, and like 10,000+ hours of conversion copywriting training ... So I'd also love to help with:
- Big picture customer journey mapping and product positioning
- Brand messaging and voice
- SEO strategy, content optimization, and blog optimization
- Funnel copy, longform sales pages, and lead magnets
- Email sequences and drip campaigns
"I'm impressed with the efficiency and quality of Heather's work. Our website had become disorganized and difficult to use and created a massive roadblock to getting our new site off the ground. Heather greatly improved the organization, usability, and navigation of our site."
-Jerry Mosemak, Director, Colonial Presbyterian Church
“Her ability to do keyword research with an eye towards SEO improvement is super impressive. She has a great mix of creative and analytical abilities.
-Rachel Gogos, Founder, brandiD
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Too easy. Let's make it happen!