The hand-wringing stress of spending weeks on your website copy while your designer waits impatiently.
Copy that feels like it was written by a total stranger (and worse, isn't landing leads in your inbox).
Bloated timelines, drawn out processes, and spotty communication from freelancers.
Great website copy takes way more than just words on a page. It's a special blend of intentional research, conversion science know-how, and a tested copywriting process that nets you results.
But here's the thing:
You don't need a 6-8 week website project to meet those goals ... with focused, time-based work, your sales savvy website can be ready to attract leads in just a day, a week, or two weeks.
Book the writing time your project needs. No more. No less. Get airtight clarity from start to finish.
We meet for a 60-minute strategy call to create a plan that serves your offer, audience, and site.
I write. You relax. 100% of my focus is on your business for the time you've booked.
You’ve got 30 days of copy support to sort through the work, request revisions, and ask questions.
Polished, SEO optimized copy is delivered in just a day, a week, or two weeks.
Tell me about your project. I'll fill in the gaps with any research, interviews, and data we'll need.
"I'm impressed with the efficiency and quality of Heather's work. Our website had become disorganized and difficult to use and created a massive roadblock to getting our new site off the ground. Heather greatly improved the organization, usability, and navigation of our site."
-Jerry Mosemak, Director, Colonial Presbyterian Church
DRIP COFFEE (A WRITING DAY)
New or refreshed homepage or about page
A from-scratch sales or landing page
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SEO audit + content strategy
1 full writing day
SINGLE SHOT (A WRITING WEEK)
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5 full writing days
2-3 page lead magnet + 3 pages of website copy
DOUBLE SHOT (2 WRITING WEEKS)
Up to 7 pages of website copy
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8+ full writing days
Brand messaging guide + 3 pages of website copy
Live conversion audit and Q&A for any 2 pages of your website
THE TASTING (A STRATEGY HOUR)
Ask me anything: Offer clarity, customer mapping, SEO strategy, or promotion planning
book my hour
1 hour strategy + clarity call
Brand messaging guide (request an example)
Up to 4 pages of website copy
A 2-3 page lead magnet + offer landing page
SEO optimized website copy (on-page SEO, keyword integration & meta data)
30 days of copy support for questions, revisions & implementation
A thorough review of your competitors, marketplace, and customer data
An in-depth strategy call to get clear on your offers, audience, and differentiator
On-time delivery, clear instructions, and 100% of my time and attention on your business
Open, honest dialogue on positioning, customer journey mapping & site strategy
We used it before the hipsters did.
Infinite battery life, no loading time, no data fees.
Wouldn't it be awesome if these were wearable?
Rewrote this leadership and DEI training sales page for my client, a compassionate leadership coach.
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Gave this SaaS law firm a messaging makeover and rewrote their 4-page website to reflect their new offers.
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Launched 7 pages of new website copy, complete with a fresh brand voice that complements this Instagram influencer's current audience and offers.
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“Her ability to do keyword research with an eye towards SEO improvement is super impressive. She has a great mix of creative and analytical abilities.
-Rachel Gogos, Founder, brandiD
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Too easy. Let me count the ways.
My brain focused on your business, 100% of the time.
Multiple, open-ended projects that leave you feeling like you’re constantly next in line in the queue.
Streamlined communication with clear deliverables.
Loosey goosey deadlines with weeks of silence while you refresh your inbox and wait impatiently.
Airtight, tested, and client-approved process.
Learn as we go discovery process with last-minute meeting requests and zero clarity.
Lightning fast implementation.
Months of waiting and inaction that leave you fielding angry grams from your designer
Nodding and smiling over working with a copywriter who can nail your voice, sort out your offers, and deliver polished copy right on schedule? Then we're definitely a match.
“She possesses a talent for quickly grasping new information from different industries and she brought a fresh perspective to our website refresh. She created a great foundation to replicate and expand upon and it was a pleasure working with her."
-Gary D., Marketing & Communications Director, Environmental Consulting Company
The million dollar question! I'm always here to help talk it through in person, but here are some good baselines:
“I have a solid working draft of my website already but want the conversion optimization and SEO treatment”. You need a Drip Coffee! If you’re happy with your draft but want a professional touch, we can conquer your big-impact pages in a day fo sho.
“I’m rolling out a new offer and need a landing page.” You need a Drip Coffee. See my portfolio for pages I’ve created from scratch in a day.
“I’ve got a straightforward website and am working with a designer to revamp it.” If you want to hand it all over to me: Single Shot. But if you’ve got a working draft going, we may be able to get it done with a Drip Coffee or two.
“What if I want to add a lead magnet and nurture sequence to that?” You’ll likely need another Single Shot so you may as well go with a Double.
“My website is a behemoth and hasn’t been updated in years. It needs a lot.” You probably need a Double Shot. BUT, we could also start with a Single and go from there (most people need less time than they think!)
“I’m launching a new product and need more upfront research and competitive intel before I can start planning the copy.” Get caffeinated… you'll likely need a custom quote for this one, but prepared for at least 3 writing weeks.
"I don't know what I need." Here's what: revamping your website often feels overwhelming. The good news is I've seen pretty much every kind of website project, and am here to help.
You’re one sharp cookie ... Nothing gets by you! When we're talking number of pages, I'm thinking of the crucial ones that drive the most sales and engagement like your homepage, about, service, and sales pages. They require the most time and attention when it comes to the copy.
I will often also add copy for less essential pages when I have time and see an opportunity to optimize them, like:
- Blog landing page
There’s never enough in a day, is there (#momlife)?
You can always tack on more time. Easy peasy. That said, my services are a better deal for you the more time you lock in. So if you’re on the fence, I’ll probably recommend you upgrade so you can cover what you need AND maybe even add something else to the list while we’re at it.
Great copy doesn't live in my head (best superpower ever). Instead, I'll ask you to collect what I need to write the highest converting copy possible, like:
1) Information about your business, offers, and voice
2) A list of competitors so I can study the marketplace you're in
2) Customer testimonials or other market research to collect insights (surveys and live interviews are great and I can provide suggestions for collecting these).
After that, I do the heavy lifting while you relax knowing your website’s in good hands.
Kudos, oh organized one. I love a good itinerary, too. Every project is different, but here's what's typical:
Pre-work: We’ll meet beforehand for our strategy session, where we'll deep dive your project, review your questionnaire and clarify your goals.
Writing time: I spend an hour or two in the morning reviewing data, and the rest of the day writing.
Hand off: Your copy and walkthrough video are delivered to you before cocktail o’clock.
Pre-work: I’ll ask you to hand over any customer surveys, testimonials or other data at least three days before launch. Sometimes, I'll ask specifically for data that's missing or would help improve your copy.
Writing time: On Monday, we’ll kick off our project with a deep dive, and then I’ll spend the day reviewing data, making notes, and outlining your copy. I’m head’s down writing the rest of the week.
Handoff: You'll receive your copy Friday afternoon before you can say TGIF.
Pre-work: I’ll ask you to complete your homework at least three days before launch.
Writing time: On Monday, we’ll kick off our project with a deep dive, and then I retreat to my writing cave to write .
Handoff: You'll receive copy two Friday after launch and we'll celebrate by painting the town red (#jokes. I'm in bed by 10 pm).
Still not sure? Hey, I get it. Your website is one-of-a-kind. Let's connect and chat through it.
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Maximize leads and sales
Customer-match your messaging
Get found by SEO
Lead with an attention-grabbing brand story
Tighten your messaging
Clarify your button copy
Optimize your offer
Confidently fix what’s not working with your top pages today
Done-for-you website copy that's primed for conversions and customer-matched for your unique audience.