The million dollar question! I'm always here to help talk it through in person, but here are some good baselines:

“I have a solid working draft of my website already but want the conversion optimization and SEO treatment”. You need a Drip Coffee! If you’re happy with your draft but want a professional touch, we can conquer your big-impact pages in a day fo sho.

“I’m rolling out a new offer and need a (short form) sales page.” You need a Drip Coffee. See my portfolio for pages I’ve created from scratch in a day.

“I’ve got a straightforward website and am working with a designer to revamp it.” If you want to hand it all over to me: Single Shot. But if you’ve got a working draft going, we may be able to get it done with a Drip Coffee. 

“I’m rolling out a new offer and need to upgrade my core pages + add a (short form) sales page.” Singe Shot. With soy milk, please. 

“What if I want to add a lead magnet and nurture sequence to that?” You’ll need another Single Shot, in which case, you may want to consider a Double, instead.

“My website is a behemoth and hasn’t been updated in years. It needs a lot.” Double shot. Boom.

“I’m launching a new product and need more upfront research and competitive intel before I know what my website needs.” Get caffeinated… you need a Double Shot and maybe even a Single Shot to go with it.

You have impeccable standards, friend, and that is a great thing. Yah, 20 hours is about what it takes me. 

Well, 20 hours plus 12 years of product marketing and SEO experience, 3 years of thinking and breathing website copy, and like 10,000+ hours of conversion copywriting training. 

So yah… 20 hours. 

There’s never enough in a day, is there (#momlife)?

You can always tack on more time. Easy peasy. That said, my services are a better deal for you the more time you lock in. So if you’re on the fence, I’ll probably recommend you upgrade so you can cover what you need AND maybe even add something else to the list while we’re at it.

Planning ahead, I like it! Most of what I need from you happens before your writing time begins. I’ll send you a packet o’ homework that’ll take us both back to high school English class. 
Give yourself 2-3 hours to complete it.

After that, I do the heavy lifting while you relax knowing your website’s in good hands. 

Kudos, oh organized one. I love a good itinerary, too. Every project is different, but here's what's typical:

Drip Coffee: 
Pre-work: We’ll meet beforehand for our kick off call to review your questionnaire and clarify your goals.
Writing time: I spend an hour or two in the morning reviewing data, and the rest of the day writing. 
Hand off: Your copy and walkthrough video are delivered to you before cocktail o’clock.

Single Shot: 
Pre-work: I’ll ask you to complete your homework (AKA completing a brand questionnaire, customer surveys, and any other data you’re collecting) at least a week before launch.
Writing time: On Monday, we’ll kick off our project with a call, and then I’ll spend the day reviewing data, making notes, and outlining your copy. I’m head’s down writing Tuesday, Wednesday, and Thursday. On Friday, I review my work, complete your SEO, and send the final drafts to a professional proofreader for a polish.
Handoff: You’ll receive your copy the following Monday. 
 
Double Shot:
Pre-work: I’ll ask you to complete your homework at least a week before launch.
Writing time: On Monday, we’ll kick off our project with a call, and then I’ll spend 2-3 days reviewing data, making notes, and outlining your copy. I’m head’s down writing for an additional 5-6 days, as needed. The Friday before your project ends, I review my work, complete your SEO, and send the final drafts to a professional proofreader for a polish.
Handoff: You’ll receive your copy two Mondays post launch.  
 
Still not sure? Hey, I get it. Your website is one-of-a-kind. Let's connect and chat through it.