Website copywriter for 
small businesses

Imagine having a website that sounds like you, elevates your brand & knocks the socks off your prospects 

Without the stress, hand-wringing, and immediate urge to hide under your desk when a dream client says they’ll check out your site. 

When you've got clients to serve, a team to run, and a competitor to squash, it's hard to get the perspective (and time) you need to nail your messaging.

And the real kicker?

It takes a lot more than just words to move the needle on your website. It's pairing the right site strategy with deep customer awareness and a brand voice that's unique to you. 




Breathe clarity, connection & profit into your website

My special blend calls for 2 parts website strategy, 1 part persuasion science & and an elbow splash of SEO to help you reach your goals.

(Along with 12 years of marketing know-how, over 10,000 hours of conversion copywriting training & a whole lotta brain-boosting caffeine).

It's designed to help you:

Attract the right prospects who actually want to read  & buy your offers
Lead with crystal clear messaging that positions you as the expert you are
Translate your ideas into words that connect & offers that sell
Control your sales strategy at every step... and meet your prospects where they're at


“Heather is a top-flight writer and UX expert.”

"I'm impressed with the efficiency and quality of Heather's work. Our website had become disorganized and difficult to use and created a massive roadblock to getting our new site off the ground. Heather greatly improved the organization, usability, and navigation of our site."

-Jerry Mosemak, Director, Colonial Presbyterian Church


Use my calendar to reserve your time slot or schedule a time to connect and chat through how I can best support you. Once booked, you’ll receive a confirmation with your timeline, what’s next, and links to anything you’ll need before launch day.

We’ll get clear on your website strategy so your copy connects and authentically persuades your audience. I use customer surveys, live interviews, competitor research, message mining, keyword analysis, and traffic data to find the right messaging for your unique brand and audience.

Book

Handoff

Prep

Write

Let's get
strategic!

Your new copy is live!

Choose your time block

Optimized copy comin' up

Your turnkey website copy is ready to go. You’ve got 30 days of copy support to sort through the work, request revisions, and ask questions. Need implementation help? I gotchu. Put me in touch with your designer and we’ll collab over the details for you.




I retreat to my writing cave to write (my office IS kinda cave-like). You'll receive beautifully wireframed, SEO optimized and conversion-ready copy along with a walkthrough video that lays out the strategy, approach, and thought behind each page. Plus, it’s proofread, so your copy is always error free!


Here's how it works

Today's Menu

A thorough review of your competitors, testimonials, and other customer data

Best for website glow ups, landing pages, or SEO-focused content plans.

DRIP COFFEE (A WRITING DAY)

What's included: 





Brand questionnaire + 60-minute kick-off call






book my day

$1,750

7 hours of writing time

SEO-optimized & conversion-friendly copy

30 days of copy support for edits or implementation questions

A thorough review of your competitors, testimonials, and other customer data

Best for core 3-5 page websites, long form sales pages, or lead gen funnels. 


SINGLE SHOT (A WRITING WEEK)

What's included: 





Brand questionnaire + 60-minute kick-off call






book my week

$4,650

20 hours of writing time

SEO-optimized & conversion-friendly copy

30 days of copy support for edits or implementation questions

Survey recommendations to collect customer data

An optional 30-minute walkthrough with your designer


A thorough review of your competitors, testimonials, and other customer data

Best for meaty 5+ page websites, website strategy mapping, or message untangling.


DOUBLE SHOT (TWO WRITING WEEKS)

What's included: 





Brand questionnaire + 60-minute kick-off call






book my weeks

$6,750

30 hours of writing time

SEO-optimized & conversion-friendly copy

30 days of copy support for edits or implementation questions

Up to 3 live interviews + survey recommendations to collect customer data

An optional 30-minute walkthrough with your designer


02

We used it before the hipsters did.

film

03

Infinite battery life, no loading time, no data fees.

paper

04

Wouldn't it be awesome if these were wearable?

flowers

“Heather does high-quality work"

“She possesses a talent for quickly grasping new information from different industries and she brought a fresh perspective to our website refresh. She created a great foundation to replicate and expand upon and it was a pleasure working with her."


-Gary D., Marketing & Communications Director, Environmental Consulting Company

FAQ

How much time do I need? 


Can you really write a website in a week? 


Do you guarantee deliverables? 


You’re one sharp cookie.. Nothing gets by you! Since you’re essentially commissioning my time and not a set package, I do not guarantee deliverables. That said, I’ve done this. A lot. And while I don’t like to brag, I’ve got a near-perfect track record for knowing how much time you’ll need to get the copy you need.

Plus I’m a classic overachiever, so I’ll gladly tackle another project for you when there’s time to spare. 




What if I need more time?



What do you expect from me? 




What does a project timeline look like?




Kudos, oh organized one. I love a good itinerary, too. Every project is different, but here's what's typical:

Drip Coffee: 
Pre-work: We’ll meet beforehand for our kick off call to review your questionnaire and clarify your goals.
Writing time: I spend an hour or two in the morning reviewing data, and the rest of the day writing. 
Hand off: Your copy and walkthrough video are delivered to you before cocktail o’clock.

Single Shot: 
Pre-work: I’ll ask you to complete your homework (AKA completing a brand questionnaire, customer surveys, and any other data you’re collecting) at least a week before launch.
Writing time: On Monday, we’ll kick off our project with a call, and then I’ll spend the day reviewing data, making notes, and outlining your copy. I’m head’s down writing Tuesday, Wednesday, and Thursday. On Friday, I review my work, complete your SEO, and send the final drafts to a professional proofreader for a polish.
Handoff: You’ll receive your copy the following Monday. 
 
Double Shot:
Pre-work: I’ll ask you to complete your homework at least a week before launch.
Writing time: On Monday, we’ll kick off our project with a call, and then I’ll spend 2-3 days reviewing data, making notes, and outlining your copy. I’m head’s down writing for an additional 5-6 days, as needed. The Friday before your project ends, I review my work, complete your SEO, and send the final drafts to a professional proofreader for a polish.
Handoff: You’ll receive your copy two Mondays post launch.  
 
Still not sure? Hey, I get it. Your website is one-of-a-kind. Let's connect and chat through it.







Have another question? Holler at your girl.

book my project

Heyo, fellow Highly Efficient Entrepreneur, I see you

You’re in good company. Wondering why time-based website copywriting is the best bang for your buck? Too easy. Let me count the ways.

My brain focused on your business, 100% of the time.

Time-based copywriting with me

Your standard 6-10 week project…


Multiple, open-ended projects that leave you feeling like you’re constantly next in line in the queue. 


Streamlined communication with clear deliverables.

Loosey goosey deadlines with weeks of silence while you refresh your inbox and wait impatiently. 


Airtight, tested, and client-approved process.

Learn as we go discovery process with last-minute meeting requests and zero clarity.


Lightning fast implementation. 

Months of waiting and inaction that leave you fielding angry grams from your designer


Pulled my client to spots #1 and #2 for the competitive head term ‘online mba’ with fresh SEO goodness and a messaging revamp.

browse the portfolio

Bumped virtual conference sign ups by 30% YoY (during a pandemic) with a conversion-friendly & message-matched sales page.

Boosted this homepage from spot #5 to spot #1 in Google after I revamped the copy and SEO strategy.

I've written web & sales copy for 57 businesses with results like these…

Ready to turn lurkers into faithful followers?

book my project

Maximize leads and sales
Customer-match your messaging
Get found by SEO
Lead with an attention-grabbing brand story


Tighten your messaging 
Clarify your button copy
Optimize your offer 
Confidently fix what’s not working with your top pages today

Done-for-you website copy that's primed for conversions and customer-matched for your unique audience.