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The non-writer's guide to high- converting website copy
Putting a bit of extra TLC into your website copy can lead to serious game changers in your business.
And you’ve got 5,003 questions running through your mind, like
When you’re putting the pieces of your website together and feeling overwhelmed
Am I being clear?
How do I describe my services?
Is this the right way to present my prices?
Will Google rank my website?
Higher conversion rates.
Like more leads.
Higher search engine results.
This guide captures everything you need to know about persuasive writing, branding, and SEO in one easy-to-implement read. So you can deliver the perfect web page, again and again.
Data nerd. Conversion copywriter. Reality TV addict.
Hey There, I'm Heather
I help service providers, coaches, and online business owners improve the most powerful marketing tool you’ve got…your website. My unique approach involves extensive data mining, custom copywriting that captures your voice, and an elbow splash of SEO to make sure your site gets found.
I’ve been where you are. When I first started my business, I struggled hard to write a website that captured my corporate experience without losing my unique talents and voice.
And that was with a decade of marketing know-how under my belt.
It took applying what I already knew—intentionally pulling the data, doing the research, and layering in persuasion science—to truly connect with my target audience and own my flavor of genius (sweet with salty undertones).
In this guide, you’ll find
A complete checklist for writing any page of your website
A step-by-step process for connecting with your ideal reader
On-page SEO best practices and implementation tips
Finding the right voice and tone
Keyword research
...And much more
A complete checklist for writing any page of your website
A step-by-step process for connecting with your ideal reader
On-page SEO best practices and implementation tips
Finding the right voice and tone
Keyword research
...And much more
