Contact for B2B Copywriting & Content Strategy
Email the director directly to start a scoped, practical conversation about B2B copy, content, and what success should look like on your side.
The fastest way to reach us is a direct email to Lauren Whitaker, Director: [email protected].
If you're writing from a shared inbox, include a second contact who can approve scope and timelines. It saves a round of back-and-forth.
Direct Communication Channel
What to send in your first email
Keep it plain. A good first note reads like a handoff between two operators, not a pitch deck.
- Your company, product, and who you sell to (one sentence each)
- The asset(s) you need (e.g., landing page, nurture sequence, pillar + supporting posts)
- What's changing: new positioning, new ICP, new offer, new funnel step
- Deadline constraints (real ones, not "ASAP")
- Links to the current page(s) or drafts
What you can expect back
You'll get a short reply that either (1) confirms fit and proposes next steps or (2) asks for the missing piece that blocks scoping.
When it's a fit, we'll suggest a call only after we can name the deliverable, the decision-maker, and the success metric we're writing toward.
Quick note on response time: If you're on a tight launch window, put the date in the subject line. It's the easiest way to triage without guessing.
Expected result: you avoid the "intro call that turns into a discovery call that turns into a proposal that doesn't match reality." We start with the work, then we talk.
Client Onboarding & Workflow
Most projects go sideways for one reason: nobody agrees on what "done" means.
Common mistake
Teams send a pile of links and say, "We need better copy."
That's not a brief. It's a symptom.
Root cause
The real gap is usually upstream: unclear offer boundaries, mixed audiences on one page, or a sales motion that changed but the site didn't.
Copy can't reconcile contradictions you haven't chosen between.
The fix (how we run onboarding)
- Scope lock: we define deliverables, owners, and the review path (who comments vs. who approves).
- Inputs: you share the minimum set that actually helps—current pages, sales notes, product docs, and any "must-say / can't-say" constraints.
- Messaging spine: we draft the core narrative (problem, stakes, mechanism, proof, next step) before polishing lines.
- Drafting: you get a version that's meant to be used, not admired.
- Revision pass: we resolve comments, tighten claims, and align to the conversion action.
Method note: for early-stage products, the "proof" section can be thin by nature; we'll often lean on specificity in process, constraints, and outcomes rather than big-name logos.
Expected result: fewer review cycles, cleaner approvals, and copy that matches how your sales team actually sells.
Request for Proposal (RFP) Guidelines
RFPs can work, but only when they're written for selection, not for paperwork.
Approach A: RFP-first
You send the RFP, we respond in the format you need, and you compare vendors on the same grid.
- Procurement-friendly
- Clear deadlines and requirements
- Often forces generic answers
- Hard to price accurately without context
Approach B: Scope-first, then RFP
You share the draft RFP plus the real constraints (stakeholders, funnel step, what's already been tried). We clarify scope, then we answer the RFP cleanly.
- More accurate timeline and pricing
- Less "proposal theater"
- Requires a short pre-RFP exchange
RFP detail that matters: include the review process. If five people can veto and nobody can approve, timelines become fiction.
Recommendation: if you have procurement requirements, send the RFP. If you want the best work product, send the RFP plus a short note with what you're really trying to change and what can't change.
Careers & Agency Partnerships
We keep this simple: if you do good work and you communicate like an adult, we can usually find a way to test fit.
Career inquiries
Email [email protected] with:
- A link to 2–3 samples (published is best)
- What role you're aiming for (copy, content strategy, editorial)
- Your availability and preferred engagement (contract or full-time)
If your samples are behind a login, send PDFs. Screenshots slow review.
Agency partnerships
We partner with design, dev, and performance teams when the handoffs are clean and the scope is real.
Send a note with the typical project shape (retainer vs. one-off), how you run approvals, and where copy fits in your timeline. One paragraph is enough.
Working style: we've supported multi-quarter engagements where copy and content strategy sit inside a broader delivery team. The best partnerships are the ones with a single owner for decisions and a shared definition of "ready to publish."
Send your note to Lauren Whitaker and include the link(s) you want reviewed first. If you're not sure what to ask for, describe the funnel step and what's not working.
Email [email protected]