A sampling of past work

My greatest hits, straight from the vault 

Website strategy, 
 copywriting & SEO

Below is a sampling of work from some of my favorite projects. Because copy changes over time (and I have no control over the work once it leaves my desk), I’ve done my best to capture the work as it was delivered. 

If you’d like additional samples or have questions, please reach out. I’d love to hear from you!

WriteWay Publishing

Website Copywriting

Outdated & unclear messaging was causing lags in site conversions for this established independent book publisher. Most new author sign ups came directly from sales calls, which felt manual and unsustainable. Plus, new competitors were entering the scene and gaining traction.

The messaging needed a more current and prospect-friendly refresh to drive leads.

By restructuring their core pages to showcase the major benefits and offers, we gave the site messaging the facelift it needed to shine and stand out from the competition.

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Magalie Rene


As a compassionate leadership coach, Magalie's coaching business was growing fast... but she also needed to nurture the other arm of her business, corporate training. 

She wanted a professional and clean sales page that resonated with her corporate clients.

After combing through pitch decks, testimonials, blog posts, and social content, I  reworked her leadership and DEI training sales page, updating the messaging and making sure her offers were up-to-date and clear. 

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Tracking Wonder

Website Copywriting

This well known mindfulness coach was experiencing tons of growth in his business... but his website hadn't caught up. 

With a new book launching and a transition from 1:1 consulting to group coaching, he needed messaging that positioned his business for a new phase of growth. 

Along with his team, we audited his site and current offers to develop a site structure that supported his new offers while making space for his book launch. We repositioned his About and core sales pages to resonate with a broader swath of prospects discovering his work for the first time.

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This tech-savvy start up was struggling to explain their product to early investors and customers. 

They needed someone to decode the complex language around kubernetes to persuade investors and drive early customer adoptions.

After an in-depth strategy session with the founder, I reworked their primary services page and simplified their taglines and UVP to make the product more appealing to a non-technical audience.

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SEO & Content Strategy

A new money market app specifically for immigrants, Passbook wanted to build relationships with its target audience through thoughtful, engaging content. 

They needed an intentional content & SEO strategy to drive engagement and build community online.  

We started with the keyword strategy and cultivated a top-of-funnel content approach that their audience would love. We then crafted an About page, welcome sequence, and a suite of resources designed to engage & nurture their fan base. 

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Website Copywriting

Leading website development and design firm Klevur wanted to refine their offers and launch a new service for WP hosting and maintenance.

They needed help understanding their audience, offer, and positioning to roll out a new offer confidently.

After interviewing past customers, an in-depth branding session, and a pricing + marketplace analysis, we launched a new sales page and lead-driving quiz funnel to get the new offer in front of the right prospects.

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The annual Wellness Summit is a non-profit event specifically for military and first responder spouses. The team was concerned about how the pandemic would impact sign ups and worried they'd see less engagement than prior years. 

They wanted a clean and crisp landing page that promoted wellness and rest but still met their sign up goals.

After scaling back the page, trimming unnecessary copy, and  optimizing the pricing table, we re-launched and enjoyed a 30% bump in conference sign ups.

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SEO + Brand Strategy

The OnlineMBA website had suffered lower traffic numbers in recent months. While it had historically performed very well in organic search, it had dropped in rankings on its top keyword phrases. 

It needed an brand overhaul that improved user engagement while boosting search rankings.

After brand positioning and identity work, A/B testing, voice of customer research and surveying, we relaunched and it won back the former #1 spot in the headterm ‘online mba’ (as of 2020).

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Cue website copy that matches your right message with your right clients... at the right time

Here's how my proven 4-step process works...

Connect and authentically persuade your audience.  I use customer surveys, live interviews, competitor research, message mining, keyword analysis (and more) to find the right messaging for your unique brand and audience.

Create a clear plan of attack with strategy that nails your  UVP & tells your brand story for maximum impact. I design a thoughtful customer journey and site map that meets your goals & provides value to prospects at every entry point. 

Phase 1.

Phase 4.

Phase 2.

Phase 3.

Website Strategy

Implementation & hand off

Research & Discovery

Optimized conversion copywriting 

Get your site launched and your landing pages up faster. I provide an edit by a professional editor for clean & error-free copy,  and wireframed drafts for your designer. I even collaborate with your team to ensure the copy works after it goes live. 

Position your website copy for conversions & sales with copy that's friendly for humans and search bots. I combine the latest persuasion techniques to talk directly to your audience, while layering in SEO strategy so you get found in search. 

Stop juggling alllll the pieces of your website and let's get laser focused with copywriting that’s grounded in persuasion and informed by search engine optimization.

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