When you’ve got a pile of unwritten copy on your To-Do list.
(Or worse, underperforming copy that’s dragging down your marketing efforts)
You see the results you’re craving…all before close of business
An employee for the day to jump in and get the work done
What you really need is a partner
Someone to polish, optimize, and complete that pile of unfinished copy on your desk
Perfect for small businesses and service providers looking for results-driven copy ASAP...without the total overhaul.
-60-minute strategy session + brand questionnaire
-1 round of edits + 1 week of support from me
-7 hours of uninterrupted conversion + SEO-optimized copywriting
-1 round of edits + a final polish by a professional editor
Each Copy Intensive includes:
Copy punch up of your current site (or working draft)
NEW Homepage & About page (Or Homepage + Services page)
NEW Landing or short-form sales page
Copy to-dos: Give your pile to me & and I'll work through it
"This was my first time working with a copywriter, and it was such a simple and streamlined experience. It took the burden off of me to DIY my website copy, and working with Heather showed me I had a lot of good bones and thoughts that just needed to be put on paper more strategically. Her thoughtful explanations made it easier to get a better understanding of the 'why' behind the copy.”
-Bree Carroll, The Military Marriage Coach
"I needed help with the overall look and sound of my website, putting my thoughts into words and describing my product..just everything!
Heather came up with descriptions that transformed the sound of my website and products."
-Lisa Lareau, Owner , Shaka Street Soap Works
I help service providers and small businesses improve the most powerful marketing tool you’ve got...your website. But when I first started my business, I didn't really 'get' what it took to have a website that captured my one-of-a-kind-voice AND delivered a solid ROI.
And that was with over a decade of marketing know-how under my belt.
It took applying what I already knew—leading with an intentional website strategy, drawing on analytics and customer data, and layering in persuasion science—to truly connect with my target audience and own my unique flavor of genius (sweet with salty undertones).
And I'm here to help you do the same.
Pulled my client to spots #1 and #2 for the competitive head term ‘online mba’ with fresh SEO goodness and a messaging revamp.
Bumped virtual conference sign ups by 30% YoY (during a pandemic) with a conversion-friendly & message-matched sales page.
Boosted this homepage from spot #5 to spot #1 in Google after I revamped the copy and SEO strategy.
Fill out a 2-minute application to make sure we're a good fit. Once approved, you'll be directed to a check out page to complete your order, followed by a calendar to pick your day.
We'lI talk through the most important details beforehand on a 60-minute kick off call & brand questionnaire.
I get busy writing conversion-primed copy with an elbow splash of SEO to help you get found by search
You get one round of edits + a polish by a professional editor. And voila, your copy is ready for prime time.
Not seeing what you need here? Shoot me an email anytime at
The Copy Intensive typically takes 5-7 days because it includes more than just your "day" of writing:
- A pre-Intensive call where we get clear on your goals and priorities
- One day of writing (7 hours)
- Post-Intensive review & support period (5 business days)
- Final review & polish by a professional editor (1-2 days)
Not much! The Copy Intensive is designed to be a FAST and easy way to get your new website copy live.
That said, there are a few times I'd value your input:
- Time and energy to complete a brand questionnaire & strategy call which gives me the context I need to write at peak awesomeness.
- Availability on our scheduled "day" in case questions arise (We can connect on Facebook Messenger, Slack, or WhatsApp...whatever's easiest for you!).
- Optional reviews or Q&A call during your 5-day support period
The Copy Intensive is perfect for you if:
-You're in a hurry. You don't feel like going through a 4-6 week process you'd get with a 'typical' website project.
-You've got either a specific copy need (a new landing page, a new homepage) OR a drafted pile of copy that needs conversion TLC.
I DON'T recommend a Copy Intensive if you need more extensive branding, strategy, or customer data work. If that sounds like you, check out my Done-For-You Website Copywriting options.
I don't...because of the quick-turn nature of the Copy Intensive (and capped 7-hours of brainpower), I can't guarantee final delivery of your website copy. That said, I can give you a very accurate idea of what I'm able to accomplish in a day based on past work and your goals.
Plus, I always work right up until the 7-hour mark. That means I often have time to start "bonus" copy for you, even if I'm not able to complete it (you'll get my notes, recommendations, and a peek from an editor, too).
You can always schedule another Intensive (or a batch of 'em). I also offer 1/2 day services for repeat days, which are a great way to wrap up lingering copy needs or start on something new.
Please note I only offer a handful of Intensive each month, so my calendar fills up fast.