When you’re staring at a blank cursor, website copywriting can feel overwhelming… even if you’re a writer by trade. But as any professional copywriter will tell you, 90% of producing high-converting and persuasive website copy is in the preparation. Once you know HOW to approach your page, the actual writing comes more quickly and easily. […]
Your homepage is the first impression most prospective customers will get of your business. It’s the online equivalent of a brick and mortar store’s ambiance. Your virtual lobby. That first hand shake at a sales meeting. Your homepage is your first (and sometimes only) opportunity to show off what you have to offer—the set of […]
Finding the right copywriter for your business can feel overwhelming for even the most seasoned business owner. If you haven’t worked with freelancers or copywriters before, you might wonder where to get started and how to go about finding and hiring the right copywriter for your website. I was once where you’re sitting. I was […]
If you want to get a better sense of how your website is performing in SEO, you need to run regular audits to ensure your site is functioning properly and to identify opportunities to expand your content strategy. In this article, I’ll walk you through how to run an SEO- and copywriting-focused website audit. I’ll […]