P.O.V.: You’ve just hit publish on the website of your dreams- or so you think. It has everything you think it needs to attract your ideal client, including beauty, style, and that nifty little bar at the bottom that displays your latest I.G. posts. You’re anticipating that your newly designed site will increase conversion for […]

Of all the pages of your website, chances are it’s your homepage copy that really keeps you up at night.  Why? Well, your homepage is very likely the most trafficked page of your site. It’s the first impression, the chance to win over your reader. But even more important… your homepage drives engagement, clicks, and […]

5 Design tips to sharpen your homepage UX

Congratulations! You’ve decided to start a blog to share your passion with others. You have all the content you need to dive into your first blog post, but then you realize you don’t totally get how to write a blog post that ranks on Google.  We’ve created a round-up of eight of our favorite copy […]

Every page of your website has an important job to do. Your homepage helps entice readers to stick around and ‘direct’ them to the right inner page of your site. Your about page builds trust and likability. Your blog builds authority.  But your service page plays a very big role on your website. Unlike a […]

Imagine with me for a moment the feeling you have when you walk into your favorite coffee shop… The bell above the door chimes familiarly as you cross the threshold. The scratched and worn wood floors creak beneath your feet as you deeply inhale the smell of freshly ground Sumatra espresso…Your favorite. That blend of […]

Having a website really is table stakes in 2021. But when it comes to what your website can DO for your business, there’s a world of difference between adding a basic overview of your business and a phone number to reach and having a website that actually produces meaningful results.

When you’re staring at a blank cursor, website copywriting can feel overwhelming… even if you’re a writer by trade. But as any professional copywriter will tell you, 90% of producing high-converting and persuasive website copy is in the preparation. Once you know HOW to approach your page, the actual writing comes more quickly and easily.  […]

Your homepage is the first impression most prospective customers will get of your business. It’s the online equivalent of a brick and mortar store’s ambiance. Your virtual lobby. That first hand shake at a sales meeting.  Your homepage is your first (and sometimes only) opportunity to show off what you have to offer—the set of […]

Finding the right copywriter for your business can feel overwhelming for even the most seasoned business owner. If you haven’t worked with freelancers or copywriters before, you might wonder where to get started and how to go about finding and hiring the right copywriter for your website. I was once where you’re sitting. I was […]