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(And which do you need for your business?) If you have an online business, chances are you need content to fuel your marketing strategy.  Content is king, at least according to Bill Gates. And it often DOES feel like it rules our business-y lives…  That’s because knowing what kind of content to create, for what […]


August 26, 2021

What’s the difference between content writing & copywriting?

difference between copywriting vs. content writing

25 A to Z best practices to optimize your email marketing strategy…and produce results Email marketing is hands down my favorite way to connect with prospects and clients. Why? Because even when you’re sending an email to your entire audience, it still has the potential to feel like a one-to-one conversation with a friend.  And […]

Copywriting, Marketing

May 26, 2021

Email marketing best practices that drive more sales

Email marketing best practices

Your homepage is the first impression most prospective customers will get of your business. It’s the online equivalent of a brick and mortar store’s ambiance. Your virtual lobby. That first hand shake at a sales meeting.  Your homepage is your first (and sometimes only) opportunity to show off what you have to offer—the set of […]

Copywriting, Website copywriting

February 27, 2021

9 ways to improve your homepage conversion

Sales page SEO isn’t something I hear SEO’ers OR copywriters talk about much. Maybe it’s because BoFu (bottom of the sales funnel) is where the action happens. Most of our SEO efforts are concentrated higher up the funnel….by this stage, we want readers to know our brand and be ready to invest in our offer. […]

Copywriting, SEO

February 11, 2021

Does your sales page need SEO? It’s complicated…

green teacup on coffee table

Finding the right support with outside help can feel overwhelming for even the most seasoned business owner. If you haven’t worked with freelancers or copywriters before, you might wonder where to get started and how to go about finding and hiring the right copywriter for your website. I was once where you’re sitting. I was […]

Copywriting, Website copywriting

January 29, 2021

The complete guide to finding & hiring a website copywriter

When you use SEO best practices to inform conversion copywriting (and vice versa), amazing things can happen to the quality of your organic traffic and better yet, how that traffic engages in your sales funnel.

In this post, I’ll show you how to consider both SEO and conversion copywriting when writing your website.

Copywriting, SEO

October 14, 2020

How to rank well & convert leads using SEO copywriting

SEO website copywriter, at work

If you want to write website copy that brings in meaningful traffic AND converts prospects to customers, you need to connect with and understand your prospects. Here’s how.


July 18, 2020

Write better website copy by connecting with your prospects

Website copywriter working

Put away your red pen and break these 5 grammar rules on your website. You won’t be sorry.


July 3, 2020

5 times breaking the rules will improve your website copy

Abstract paintings on wall

The same best practices in novel-writing absolutely apply to copywriting. So if you’re sitting down to write or refresh your website copy, why not try on some tips from some of the greats?


May 29, 2020

These writing tips from famous authors will improve your website copy

A website copywriter reading about the tools of the trade

While it can be a source for frustration for Amazon sellers, the Amazon search engine is a major factor in how your products are found by potential customers. Knowing where and how to optimize your product pages can help you realize big jumps in page rankings, traffic, and sales.


May 7, 2020

How to SEO optimize your Amazon pages for A9

Beat the A9 algorithm with SEO

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Write The Perfect Web Page