Every page of your website has an important job to do. Your homepage helps entice readers to stick around and ‘direct’ them to the right inner page of your site. Your about page builds trust and likability. Your blog builds authority. But your service page plays a very big role on your website. Unlike a […]
(And which do you need for your business?) If you have an online business, chances are you need content to fuel your marketing strategy. Content is king, at least according to Bill Gates. And it often DOES feel like it rules our business-y lives… That’s because knowing what kind of content to create, for what […]
25 A to Z best practices to optimize your email marketing strategy…and produce results Email marketing is hands down my favorite way to connect with prospects and clients. Why? Because even when you’re sending an email to your entire audience, it still has the potential to feel like a one-to-one conversation with a friend. And […]
Your homepage is the first impression most prospective customers will get of your business. It’s the online equivalent of a brick and mortar store’s ambiance. Your virtual lobby. That first hand shake at a sales meeting. Your homepage is your first (and sometimes only) opportunity to show off what you have to offer—the set of […]
Sales page SEO isn’t something I hear SEO’ers OR copywriters talk about much. Maybe it’s because BoFu (bottom of the sales funnel) is where the action happens. Most of our SEO efforts are concentrated higher up the funnel….by this stage, we want readers to know our brand and be ready to invest in our offer. […]
Finding the right copywriter for your business can feel overwhelming for even the most seasoned business owner. If you haven’t worked with freelancers or copywriters before, you might wonder where to get started and how to go about finding and hiring the right copywriter for your website. I was once where you’re sitting. I was […]
When you use SEO best practices to inform conversion copywriting (and vice versa), amazing things can happen to the quality of your organic traffic and better yet, how that traffic engages in your sales funnel.
In this post, I’ll show you how to consider both SEO and conversion copywriting when writing your website.
If you want to write website copy that brings in meaningful traffic AND converts prospects to customers, you need to connect with and understand your prospects. Here’s how.
Put away your red pen and break these 5 grammar rules on your website. You won’t be sorry.
The same best practices in novel-writing absolutely apply to copywriting. So if you’re sitting down to write or refresh your website copy, why not try on some tips from some of the greats?