Sales page SEO isn’t something I hear SEO’ers OR copywriters talk about much. Maybe it’s because BoFu (bottom of the sales funnel) is where the action happens. Most of our SEO efforts are concentrated higher up the funnel….by this stage, we want readers to know our brand and be ready to invest in our offer. […]
Finding the right support with outside help can feel overwhelming for even the most seasoned business owner. If you haven’t worked with freelancers or copywriters before, you might wonder where to get started and how to go about finding and hiring the right copywriter for your website. I was once where you’re sitting. I was […]
When you use SEO best practices to inform conversion copywriting (and vice versa), amazing things can happen to the quality of your organic traffic and better yet, how that traffic engages in your sales funnel.
In this post, I’ll show you how to consider both SEO and conversion copywriting when writing your website.