Sales page SEO isn’t something I hear SEO’ers OR copywriters talk about much. Maybe it’s because BoFu (bottom of the sales funnel) is where the action happens. Most of our SEO efforts are concentrated higher up the funnel….by this stage, we want readers to know our brand and be ready to invest in our offer. […]

If you want to get a better sense of how your website is performing in SEO, you need to run regular audits to ensure your site is functioning properly and to identify opportunities to expand your content strategy. In this article, I’ll walk you through how to run an SEO- and copywriting-focused website audit. I’ll […]

When you use SEO best practices to inform conversion copywriting (and vice versa), amazing things can happen to the quality of your organic traffic and better yet, how that traffic engages in your sales funnel.

In this post, I’ll show you how to consider both SEO and conversion copywriting when writing your website.

You’ve launched your e-shop and even hired someone to set up your SEO for you. Shouldn’t you be able to sit back, relax, and watch the organic traffic roll into your site? There are a lot of reasons why you’re still struggling to see the organic traffic you expected. Here are some things to watch for and some tips for addressing content problems as they arise.

Your on-page SEO matters. Optimizing your site’s core and blog pages for on-page SEO can lead to big wins in search traffic and will ultimately determine where and how your content is ranked by Google. When it’s done well, it can lead to more targeted leads to your site.