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Sales page SEO isn’t something I hear SEO’ers OR copywriters talk about much. Maybe it’s because BoFu (bottom of the sales funnel) is where the action happens. Most of our SEO efforts are concentrated higher up the funnel….by this stage, we want readers to know our brand and be ready to invest in our offer. […]

Copywriting, SEO

February 11, 2021

Does your sales page need SEO? It’s complicated…

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What is a sitemap? A sitemap is a useful and practical tool for improving your site’s organization and structure. It speeds up the work that search engine crawlers need to do to scan and assess your site so it can be properly indexed in search. And it helps others more easily navigate your website, creating […]

SEO, Website copywriting

November 11, 2020

How to run a sitemap audit for your website

From the desk of a website copywriter

When you use SEO best practices to inform conversion copywriting (and vice versa), amazing things can happen to the quality of your organic traffic and better yet, how that traffic engages in your sales funnel.

In this post, I’ll show you how to consider both SEO and conversion copywriting when writing your website.

Copywriting, SEO

October 14, 2020

How to rank well & convert leads using SEO copywriting

SEO website copywriter, at work

You’ve launched your e-shop and even hired someone to set up your SEO for you. Shouldn’t you be able to sit back, relax, and watch the organic traffic roll into your site? There are a lot of reasons why you’re still struggling to see the organic traffic you expected. Here are some things to watch for and some tips for addressing content problems as they arise.


May 12, 2020

5 reasons your site isn’t getting more organic traffic (+ how to fix it)

Copywriter office for writing web copy

Your on-page SEO matters. Optimizing your site’s core and blog pages for on-page SEO can lead to big wins in search traffic and will ultimately determine where and how your content is ranked by Google. When it’s done well, it can lead to more targeted leads to your site.


April 21, 2020

How to use on-page SEO to improve Your rankings

on-page SEO tips from a copywriter

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Write The Perfect Web Page