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If you want to get a better sense of how your website is performing in SEO, you need to run regular audits to ensure your site is functioning properly and to identify opportunities to expand your content strategy. In this article, I’ll walk you through a sitemap audit and show you what to look for […]

SEO, Website copywriting

November 11, 2020

How to run a sitemap audit for your website

From the desk of a website copywriter

When you use SEO best practices to inform conversion copywriting (and vice versa), amazing things can happen to the quality of your organic traffic and better yet, how that traffic engages in your sales funnel.

In this post, I’ll show you how to consider both SEO and conversion copywriting when writing your website.

Copywriting, SEO

October 14, 2020

How to rank well & convert leads using SEO copywriting

SEO website copywriter, at work

If you want to write website copy that brings in meaningful traffic AND converts prospects to customers, you need to connect with and understand your prospects. Here’s how.

Copywriting

July 18, 2020

Write better website copy by connecting with your prospects

Website copywriter working

Put away your red pen and break these 5 grammar rules on your website. You won’t be sorry.

Copywriting

July 3, 2020

5 times breaking the rules will improve your website copy

Abstract paintings on wall

Unlike your brick and mortar store, your customer may find you on social media, from search, or from an email campaign. This means that every page of your website needs to be primed for conversion.

Marketing

June 8, 2020

10 must-have web pages for your e-commerce site

Website copy is all about UX and the ecommerce customer journey

The same best practices in novel-writing absolutely apply to copywriting. So if you’re sitting down to write or refresh your website copy, why not try on some tips from some of the greats?

Copywriting

May 29, 2020

These writing tips from famous authors will improve your website copy

A website copywriter reading about the tools of the trade

You’ve launched your e-shop and even hired someone to set up your SEO for you. Shouldn’t you be able to sit back, relax, and watch the organic traffic roll into your site? There are a lot of reasons why you’re still struggling to see the organic traffic you expected. Here are some things to watch for and some tips for addressing content problems as they arise.

SEO

May 12, 2020

5 reasons your site isn’t getting more organic traffic (+ how to fix it)

Copywriter office for writing web copy

While it can be a source for frustration for Amazon sellers, the Amazon search engine is a major factor in how your products are found by potential customers. Knowing where and how to optimize your product pages can help you realize big jumps in page rankings, traffic, and sales.

Copywriting

May 7, 2020

How to SEO optimize your Amazon pages for A9

Beat the A9 algorithm with SEO

If you’re unsure what a copywriter is and what they do, well, you’re not alone. Learn what a copywriter does and when a copywriter can bring value to your business (psst, it’s probably more often than you think).

Copywriting

April 30, 2020

What is a copywriter (and what do they do, exactly)?

Tools of the trade. Copywriting books.

Your on-page SEO matters. Optimizing your site’s core and blog pages for on-page SEO can lead to big wins in search traffic and will ultimately determine where and how your content is ranked by Google. When it’s done well, it can lead to more targeted leads to your site.

SEO

April 21, 2020

How to use on-page SEO to improve Your rankings

on-page SEO tips from a copywriter

grab the freebie

Write The Perfect Web Page