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For creative entrepreneurs, when your creative energy dries up, it’s tough to stay on track in your business. Here are 8 simple tips for finding your natural inspiration and creative energy every day.

If you want to get a better sense of how your website is performing in SEO, you need to run regular audits to ensure your site is functioning properly and to identify opportunities to expand your content strategy. In this article, I’ll walk you through how to run an SEO- and copywriting-focused website audit. I’ll […]

When you use SEO best practices to inform conversion copywriting (and vice versa), amazing things can happen to the quality of your organic traffic and better yet, how that traffic engages in your sales funnel.

In this post, I’ll show you how to consider both SEO and conversion copywriting when writing your website.

If you want to write website copy that brings in meaningful traffic AND converts prospects to customers, you need to connect with and understand your prospects. Here’s how.

Put away your red pen and break these 5 grammar rules on your website. You won’t be sorry.

Unlike your brick and mortar store, your customer may find you on social media, from search, or from an email campaign. This means that every page of your website needs to be primed for conversion.

The same best practices in novel-writing absolutely apply to copywriting. So if you’re sitting down to write or refresh your website copy, why not try on some tips from some of the greats?

You’ve launched your e-shop and even hired someone to set up your SEO for you. Shouldn’t you be able to sit back, relax, and watch the organic traffic roll into your site? There are a lot of reasons why you’re still struggling to see the organic traffic you expected. Here are some things to watch for and some tips for addressing content problems as they arise.

While it can be a source for frustration for Amazon sellers, the Amazon search engine is a major factor in how your products are found by potential customers. Knowing where and how to optimize your product pages can help you realize big jumps in page rankings, traffic, and sales.

If you’re unsure what a copywriter is and what they do, well, you’re not alone. Learn what a copywriter does and when a copywriter can bring value to your business (psst, it’s probably more often than you think).