25 A to Z best practices to optimize your email marketing strategy…and produce results Email marketing is hands down my favorite way to connect with prospects and clients. Why? Because even when you’re sending an email to your entire audience, it still has the potential to feel like a one-to-one conversation with a friend. And […]
Having a website really is table stakes in 2021. But when it comes to what your website can DO for your business, there’s a world of difference between adding a basic overview of your business and a phone number to reach and having a website that actually produces meaningful results.
When you’re staring at a blank cursor, website copywriting can feel overwhelming… even if you’re a writer by trade. But as any professional copywriter will tell you, 90% of producing high-converting and persuasive website copy is in the preparation. Once you know HOW to approach your page, the actual writing comes more quickly and easily. […]
Your homepage is the first impression most prospective customers will get of your business. It’s the online equivalent of a brick and mortar store’s ambiance. Your virtual lobby. That first hand shake at a sales meeting. Your homepage is your first (and sometimes only) opportunity to show off what you have to offer—the set of […]
Sales page SEO isn’t something I hear SEO’ers OR copywriters talk about much. Maybe it’s because BoFu (bottom of the sales funnel) is where the action happens. Most of our SEO efforts are concentrated higher up the funnel….by this stage, we want readers to know our brand and be ready to invest in our offer. […]
Finding the right copywriter for your business can feel overwhelming for even the most seasoned business owner. If you haven’t worked with freelancers or copywriters before, you might wonder where to get started and how to go about finding and hiring the right copywriter for your website. I was once where you’re sitting. I was […]
Some of the links in this post are affiliate links, which means I get a small kickback if you decide to give them a try. I’m not a blogger with tons of affiliates…I only promote the tools that I love and use constantly in my business. Since I launched my business back in late 2019, I’ve […]
If you want to get a better sense of how your website is performing in SEO, you need to run regular audits to ensure your site is functioning properly and to identify opportunities to expand your content strategy. In this article, I’ll walk you through how to run an SEO- and copywriting-focused website audit. I’ll […]
When you use SEO best practices to inform conversion copywriting (and vice versa), amazing things can happen to the quality of your organic traffic and better yet, how that traffic engages in your sales funnel.
In this post, I’ll show you how to consider both SEO and conversion copywriting when writing your website.