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Your homepage is the first impression most prospective customers will get of your business. It’s the online equivalent of a brick and mortar store’s ambiance. Your virtual lobby. That first hand shake at a sales meeting.  Your homepage is your first (and sometimes only) opportunity to show off what you have to offer—the set of […]

Sales page SEO isn’t something I hear SEO’ers OR copywriters talk about much. Maybe it’s because BoFu (bottom of the sales funnel) is where the action happens. Most of our SEO efforts are concentrated higher up the funnel….by this stage, we want readers to know our brand and be ready to invest in our offer. […]

Finding the right copywriter for your business can feel overwhelming for even the most seasoned business owner. If you haven’t worked with freelancers or copywriters before, you might wonder where to get started and how to go about finding and hiring the right copywriter for your website. I was once where you’re sitting. I was […]

Some of the links in this post are affiliate links, which means I get a small kickback if you decide to give them a try. I’m not a blogger with tons of affiliates…I only promote the tools that I love and use constantly in my business.   Since I launched my business back in late 2019, I’ve […]

For creative entrepreneurs, when your creative energy dries up, it’s tough to stay on track in your business. Here are 8 simple tips for finding your natural inspiration and creative energy every day.

If you want to get a better sense of how your website is performing in SEO, you need to run regular audits to ensure your site is functioning properly and to identify opportunities to expand your content strategy. In this article, I’ll walk you through how to run an SEO- and copywriting-focused website audit. I’ll […]

When you use SEO best practices to inform conversion copywriting (and vice versa), amazing things can happen to the quality of your organic traffic and better yet, how that traffic engages in your sales funnel.

In this post, I’ll show you how to consider both SEO and conversion copywriting when writing your website.

If you want to write website copy that brings in meaningful traffic AND converts prospects to customers, you need to connect with and understand your prospects. Here’s how.

Put away your red pen and break these 5 grammar rules on your website. You won’t be sorry.

Unlike your brick and mortar store, your customer may find you on social media, from search, or from an email campaign. This means that every page of your website needs to be primed for conversion.