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Your homepage is the first impression most prospective customers will get of your business. It’s the online equivalent of a brick and mortar store’s ambiance. Your virtual lobby. That first hand shake at a sales meeting.  Your homepage is your first (and sometimes only) opportunity to show off what you have to offer—the set of […]

Copywriting, Website copywriting

February 27, 2021

9 ways to improve your homepage conversion

Sales page SEO isn’t something I hear SEO’ers OR copywriters talk about much. Maybe it’s because BoFu (bottom of the sales funnel) is where the action happens. Most of our SEO efforts are concentrated higher up the funnel….by this stage, we want readers to know our brand and be ready to invest in our offer. […]

Copywriting, SEO

February 11, 2021

Does your sales page need SEO? It’s complicated…

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Finding the right copywriter for your business can feel overwhelming for even the most seasoned business owner. If you haven’t worked with freelancers or copywriters before, you might wonder where to get started and how to go about finding and hiring the right copywriter for your website. I was once where you’re sitting. I was […]

Copywriting, Website copywriting

January 29, 2021

The complete guide to finding & hiring a website copywriter

Some of the links in this post are affiliate links, which means I get a small kickback if you decide to give them a try. I’m not a blogger with tons of affiliates…I only promote the tools that I love and use constantly in my business.   Since I launched my business back in late 2019, I’ve […]


January 19, 2021

5 tools to stay productive in your business

Analog productivity planner

For creative entrepreneurs, when your creative energy dries up, it’s tough to stay on track in your business. Here are 8 simple tips for finding your natural inspiration and creative energy every day.


January 14, 2021

8 ways to spark daily creativity in your business

How to be a creative entrepreneur every day

If you want to get a better sense of how your website is performing in SEO, you need to run regular audits to ensure your site is functioning properly and to identify opportunities to expand your content strategy. In this article, I’ll walk you through how to run an SEO- and copywriting-focused website audit. I’ll […]

SEO, Website copywriting

November 11, 2020

How to audit your website for SEO & copywriting

From the desk of a website copywriter

When you use SEO best practices to inform conversion copywriting (and vice versa), amazing things can happen to the quality of your organic traffic and better yet, how that traffic engages in your sales funnel.

In this post, I’ll show you how to consider both SEO and conversion copywriting when writing your website.

Copywriting, SEO

October 14, 2020

How to rank well & convert leads using SEO copywriting

SEO website copywriter, at work

If you want to write website copy that brings in meaningful traffic AND converts prospects to customers, you need to connect with and understand your prospects. Here’s how.


July 18, 2020

Write better website copy by connecting with your prospects

Website copywriter working

Put away your red pen and break these 5 grammar rules on your website. You won’t be sorry.


July 3, 2020

5 times breaking the rules will improve your website copy

Abstract paintings on wall

Unlike your brick and mortar store, your customer may find you on social media, from search, or from an email campaign. This means that every page of your website needs to be primed for conversion.


June 8, 2020

10 must-have web pages for your e-commerce site

Website copy is all about UX and the ecommerce customer journey

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Write The Perfect Web Page