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If you want to write website copy that brings in meaningful traffic AND converts prospects to customers, you need to connect with and understand your prospects. Here’s how.

Put away your red pen and break these 5 grammar rules on your website. You won’t be sorry.

Unlike your brick and mortar store, your customer may find you on social media, from search, or from an email campaign. This means that every page of your website needs to be primed for conversion.

The same best practices in novel-writing absolutely apply to copywriting. So if you’re sitting down to write or refresh your website copy, why not try on some tips from some of the greats?

You’ve launched your e-shop and even hired someone to set up your SEO for you. Shouldn’t you be able to sit back, relax, and watch the organic traffic roll into your site? There are a lot of reasons why you’re still struggling to see the organic traffic you expected. Here are some things to watch for and some tips for addressing content problems as they arise.

While it can be a source for frustration for Amazon sellers, the Amazon search engine is a major factor in how your products are found by potential customers. Knowing where and how to optimize your product pages can help you realize big jumps in page rankings, traffic, and sales.

If you’re unsure what a copywriter is and what they do, well, you’re not alone. Learn what a copywriter does and when a copywriter can bring value to your business (psst, it’s probably more often than you think).

Your on-page SEO matters. Optimizing your site’s core and blog pages for on-page SEO can lead to big wins in search traffic and will ultimately determine where and how your content is ranked by Google. When it’s done well, it can lead to more targeted leads to your site.

Are you struggling to engage with new customers while your brick and mortar store is closed? Make these 3 changes to your business today to increase local sales and grow your brand loyalty now and in the long term.