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If you’ve been in the online space for a quick minute, you’ve probably heard the term “high-converting landing page” from the mouths of your fellow online marketers and entrepreneurs. In this post, we’ll cover everything you need to know about the different types of landing pages, their purposes, and how you can create a landing […]

Overwhelmed by your website copy? Read on for insider tips on writing killer website copy … even when you’re not a professional writer.

P.O.V.: You’ve just hit publish on the website of your dreams- or so you think. It has everything you think it needs to attract your ideal client, including beauty, style, and that nifty little bar at the bottom that displays your latest I.G. posts. You’re anticipating that your newly designed site will increase conversion for […]

Of all the pages of your website, chances are it’s your homepage copy that really keeps you up at night.  Why? Well, your homepage is very likely the most trafficked page of your site. It’s the first impression, the chance to win over your reader. But even more important… your homepage drives engagement, clicks, and […]

5 Design tips to sharpen your homepage UX

Congratulations! You’ve decided to start a blog to share your passion with others. You have all the content you need to dive into your first blog post, but then you realize you don’t totally get how to write a blog post that ranks on Google.  We’ve created a round-up of eight of our favorite copy […]

Every page of your website has an important job to do. Your homepage helps entice readers to stick around and ‘direct’ them to the right inner page of your site. Your about page builds trust and likability. Your blog builds authority.  But your service page plays a very big role on your website. Unlike a […]

Imagine with me for a moment the feeling you have when you walk into your favorite coffee shop… The bell above the door chimes familiarly as you cross the threshold. The scratched and worn wood floors creak beneath your feet as you deeply inhale the smell of freshly ground Sumatra espresso…Your favorite. That blend of […]

(And which do you need for your business?) If you have an online business, chances are you need content to fuel your marketing strategy.  Content is king, at least according to Bill Gates. And it often DOES feel like it rules our business-y lives…  That’s because knowing what kind of content to create, for what […]

25 A to Z best practices to optimize your email marketing strategy…and produce results Email marketing is hands down my favorite way to connect with prospects and clients. Why? Because even when you’re sending an email to your entire audience, it still has the potential to feel like a one-to-one conversation with a friend.  And […]