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How to write and optimize any page of your website in just 15 easy steps When you’re staring at a blank cursor, starting your website copy can feel overwhelming, let alone writing it…especially if you’re not a writer by trade. But as any professional copywriter will tell you, 90% of producing high-converting and persuasive website […]

Website copywriting

March 29, 2021

The non-writer’s guide to website copywriting

how to write your website copy

Your homepage is the first impression most prospective customers will get of your business. It’s the online equivalent of a brick and mortar store’s ambiance. Your virtual lobby. That first hand shake at a sales meeting.  Your homepage is your first (and sometimes only) opportunity to show off what you have to offer—the set of […]

Copywriting, Website copywriting

February 27, 2021

9 ways to improve your homepage conversion

Sales page SEO isn’t something I hear SEO’ers OR copywriters talk about much. Maybe it’s because BoFu (bottom of the sales funnel) is where the action happens. Most of our SEO efforts are concentrated higher up the funnel….by this stage, we want readers to know our brand and be ready to invest in our offer. […]

Copywriting, SEO

February 11, 2021

Does your sales page need SEO? It’s complicated…

green teacup on coffee table

Finding the right support with outside help can feel overwhelming for even the most seasoned business owner. If you haven’t worked with freelancers or copywriters before, you might wonder where to get started and how to go about finding and hiring the right copywriter for your website. I was once where you’re sitting. I was […]

Copywriting, Website copywriting

January 29, 2021

The complete guide to finding & hiring a website copywriter

Some of the links in this post are affiliate links, which means I get a small kickback if you decide to give them a try. I’m not a blogger with tons of affiliates…I only promote the tools that I love and use constantly in my business.   Since I launched my business back in late 2019, I’ve […]

Productivity

January 19, 2021

5 tools to stay productive in your business

Analog productivity planner

For creative entrepreneurs, when your creative energy dries up, it’s tough to stay on track in your business. Here are 8 simple tips for finding your natural inspiration and creative energy every day.

Productivity

January 14, 2021

8 ways to spark daily creativity in your business

How to be a creative entrepreneur every day

What is a sitemap? A sitemap is a useful and practical tool for improving your site’s organization and structure. It speeds up the work that search engine crawlers need to do to scan and assess your site so it can be properly indexed in search. And it helps others more easily navigate your website, creating […]

SEO, Website copywriting

November 11, 2020

How to run a sitemap audit for your website

From the desk of a website copywriter

When you use SEO best practices to inform conversion copywriting (and vice versa), amazing things can happen to the quality of your organic traffic and better yet, how that traffic engages in your sales funnel.

In this post, I’ll show you how to consider both SEO and conversion copywriting when writing your website.

Copywriting, SEO

October 14, 2020

How to rank well & convert leads using SEO copywriting

SEO website copywriter, at work

If you want to write website copy that brings in meaningful traffic AND converts prospects to customers, you need to connect with and understand your prospects. Here’s how.

Copywriting

July 18, 2020

Write better website copy by connecting with your prospects

Website copywriter working

Put away your red pen and break these 5 grammar rules on your website. You won’t be sorry.

Copywriting

July 3, 2020

5 times breaking the rules will improve your website copy

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