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5 Design tips to sharpen your homepage UX

Website copywriting

August 8, 2022

5 design tips that improve homepage usability

5 UX design tips for your homepage

Congratulations! You’ve decided to start a blog to share your passion with others. You have all the content you need to dive into your first blog post, but then you realize you don’t totally get how to write a blog post that ranks on Google.  We’ve created a round-up of eight of our favorite copy […]

SEO, Website copywriting

August 1, 2022

8 top copy tips for a blog post that ranks on Google

Every page of your website has an important job to do. Your homepage helps entice readers to stick around and ‘direct’ them to the right inner page of your site. Your about page builds trust and likability. Your blog builds authority.  But your service page plays a very big role on your website. Unlike a […]

Copywriting, Website copywriting

January 21, 2022

Need to write a service page for your website? Here’s how…

how to write a service page

Imagine with me for a moment the feeling you have when you walk into your favorite coffee shop… The bell above the door chimes familiarly as you cross the threshold. The scratched and worn wood floors creak beneath your feet as you deeply inhale the smell of freshly ground Sumatra espresso…Your favorite. That blend of […]

Marketing, Website copywriting

September 17, 2021

7 lead-boosting tricks to improve your About page

About page content to drive connection & leads

(And which do you need for your business?) If you have an online business, chances are you need content to fuel your marketing strategy.  Content is king, at least according to Bill Gates. And it often DOES feel like it rules our business-y lives…  That’s because knowing what kind of content to create, for what […]

Copywriting

August 26, 2021

What’s the difference between content writing & copywriting?

difference between copywriting vs. content writing

25 A to Z best practices to optimize your email marketing strategy…and produce results Email marketing is hands down my favorite way to connect with prospects and clients. Why? Because even when you’re sending an email to your entire audience, it still has the potential to feel like a one-to-one conversation with a friend.  And […]

Copywriting, Marketing

May 26, 2021

Email marketing best practices that drive more sales

Email marketing best practices

Having a website really is table stakes in 2021. But when it comes to what your website can DO for your business, there’s a world of difference between adding a basic overview of your business and a phone number to reach and having a website that actually produces meaningful results.

Website copywriting

April 30, 2021

7 things your website strategy needs in 2022

Design a profitable website strategy

How to write and optimize any page of your website When you’re staring at a blank cursor, starting your website copy can feel overwhelming, let alone writing it…especially if you’re not a writer by trade. But as any professional copywriter will tell you, 90% of producing high-converting and persuasive website copy is in the preparation. […]

Website copywriting

March 29, 2021

How to improve your website copy: 15 conversion-boosting copywriting tips

how to write your website copy

Your homepage is the first impression most prospective customers will get of your business. It’s the online equivalent of a brick and mortar store’s ambiance. Your virtual lobby. That first hand shake at a sales meeting.  Your homepage is your first (and sometimes only) opportunity to show off what you have to offer—the set of […]

Copywriting, Website copywriting

February 27, 2021

9 ways to improve your homepage conversion

Sales page SEO isn’t something I hear SEO’ers OR copywriters talk about much. Maybe it’s because BoFu (bottom of the sales funnel) is where the action happens. Most of our SEO efforts are concentrated higher up the funnel….by this stage, we want readers to know our brand and be ready to invest in our offer. […]

Copywriting, SEO

February 11, 2021

Does your sales page need SEO? It’s complicated…

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